About Us

Yem Beauty is a bold cosmetics brand founded by Music Icon Yemi Alade, born from her passion for artistry, individuality, and premium quality. Frustrated by the lack of products that truly matched her skin tone and needs as well as long lasting products that stand the test of daily wear and tear. Yemi set out to create a beauty line that celebrates diversity and inclusivity of all skin tines and delivers lasting performance.

As a daily makeup wearer, Yemi sought products that enhanced natural beauty, matched her skin tone, and lasted all day—yet found the industry lacking. Determined to fill this gap, she created a brand that caters to every skin tone and type, empowering people worldwide to embrace their uniqueness.

Yem Beauty is more than makeup; it’s a movement of inclusivity, empowerment, and fearless self-expression. We’re honored to share this journey with you. Let’s color the world together, one Yem Beauty product at a time.

Crafted with superior ingredients ,our collection includes vibrant, durable,matte liquid lipsticks and lipgloss designed to nourish and empower. At Yem Beauty, we believe beauty has no limits